About AI and Legal Marketing Technology

What we cover

AI and Legal Marketing Technology covers the newer side of criminal defense marketing: how ChatGPT, Google AI Overviews, AI Mode, Perplexity and similar tools answer legal questions, how they choose the firms they mention, and how a defense firm can use AI in its own content and intake without running into ethics problems.

How these guides are researched

We start from primary sources: crawler and search documentation from Google and OpenAI, Google Search Central guidance, ABA Formal Opinion 512 and state bar opinions on generative AI. We add what we see in audits of defense firm websites, without naming clients. We don’t publish AI traffic statistics we can’t source, and we update guides as the tools change.

Who publishes this guide

This guide is written and published by SBD Marketing, a marketing company based in the San Francisco Bay Area that works only with criminal defense law firms across the United States. SBD Marketing builds websites, runs SEO and works on AI search visibility for defense firms, and takes on one firm per city.

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