AI search · Practical guides
AI and Legal Marketing Technology: Guides by SBD Marketing
More people now ask an AI assistant what to do after an arrest before they ever see a list of lawyers. These guides explain how ChatGPT, Google’s AI answers and similar tools find information, and what a criminal defense firm can do to be described accurately.
Start here: how AI search is changing defense firm marketing
AI Search Guides
How ChatGPT and AI Search Are Changing Criminal Defense Attorney Marketing
Our main guide covers what changed between 2024 and 2026, how AI assistants choose the sources they cite, how to write charge pages they can quote, which crawler settings matter, and the ethics opinions that apply to AI-written content and intake chatbots.
At a glance
- Who it’s for: Defense firm owners and the people who run their marketing
- Covers: AI answers, firm facts, crawlers, AI content, chatbots, tracking
- Time to read: About 8 minutes
- Updated: October 2026
For criminal defense firms
How SBD Marketing helps defense firms show up in AI search
SBD Marketing works only with criminal defense law firms, and only with one firm per city. AI search visibility is one of the services we offer, alongside the SEO work it depends on.
- AI search visibility
Consistent firm facts across your site, Google profile and directories, and answer-first pages, so ChatGPT, Gemini, Claude and Perplexity can name your firm accurately. - Charge pages built to be quoted
Pages that state the charge, the statute, the penalties and local procedure clearly, which helps both Google rankings and AI answers. - SEO audits that check AI access
An audit that includes robots.txt, bot-blocking settings and how AI assistants currently describe your firm.
Talk to SBD Marketing about AI search for your firm
Want to know how AI assistants describe your defense practice today? Here’s how to reach the team.
BUSINESS
SBD Marketing
info@sbdmarketing.agency
BOOK A CALL
sbdmarketing.agency/scheduling
SERVING
Criminal defense firms, USA
WEB
sbdmarketing.agency
Five AI search checks for your defense firm
You can do each of these yourself in a few minutes.
Ask the assistants about your city
Ask ChatGPT, Gemini and Perplexity who handles DUI or assault cases in your city. Note who gets named and what sources they cite.
Ask about your own firm
Ask each assistant to describe your firm. Write down anything wrong, then find the source page that caused it.
Read your robots.txt
Open yoursite.com/robots.txt and check whether search crawlers such as OAI-SearchBot are blocked by accident.
Check the first lines of your charge pages
If the first two sentences of a charge page don’t answer what the charge is and what happens next, rewrite them.
Add AI to your intake form
Add an option for AI assistants to the question your staff asks about how callers found you.
Guides in this series
We’re building this series one topic at a time.
Robots.txt and AI crawlers: a plain guide for law firms
Coming soon
Writing charge pages that AI assistants quote correctly
Coming soon
Setting up an ethical intake chatbot for a defense firm
Coming soon
How we put these guides together
Each guide draws on documentation published by Google, OpenAI and other AI companies, ABA formal opinions and state bar ethics opinions, and what SBD Marketing sees working with defense firms. AI products change quickly, so every guide notes when it was last updated. AI and Legal Marketing Technology is researched and published by SBD Marketing.
Explore the SBD Marketing network
AI and Legal Marketing Technology is one of 28 guides published by SBD Marketing. Each one looks at a different side of marketing a criminal defense law firm.
Criminal Defense Visual Branding · Criminal Defense Firm Growth · DUI Attorney Marketing · Technical SEO for Law Firms · Legal Marketing Analytics · Law Firm Website Design · How Families Find Defense Lawyers · Attorney Image and Personal Branding · Law Firm Marketing Budgets · Local SEO Lessons from Fitness Businesses · Local SEO Lessons from Restaurants · Game Design and Law Firm UX · Healthcare Fraud Defense Content · Local SEO Lessons from Home Services · Criminal Defense SEO · Courtroom Storytelling and Legal Branding · Music Industry Branding Lessons for Law Firms · Legal SEO News · Photography for Law Firm Websites · Legal Copywriting and Storytelling · Criminal Justice Policy and Search Trends · Criminal Defense SEO 101 · Law Firm Conversion Science · Defense Marketing for Athlete Cases · Out-of-State DUI and Location Search · Video Marketing for Defense Attorneys · Environmental Crime Defense Content
